My Projects
I’ve had the chance to work on some seriously exciting projects that let me unleash my creativity and strategy! From crafting social media campaigns that get people talking to supercharging Google Ads and designing eye-catching content, every project was a blast. I love transforming ideas into results that drive engagement and help brands stand out online. Check out my work and see how I turn digital challenges into thrilling wins!
Digital Marketing Specialist
Project Progpo Consultancy
As a Digital Marketing Specialist, I was responsible for developing and executing comprehensive digital strategies to drive brand growth and engagement for a diverse portfolio of two clients in the telecommunications and IT sectors. My role included:
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Content Creation and Design: Crafted visually engaging content using tools like Canva and Adobe Suite, including graphics and banners. I designed compelling creatives for social media platforms, websites, and paid ad campaigns to capture audience attention and enhance brand presence.
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Copywriting: Wrote persuasive copy for social media posts, website content, email campaigns, and paid ads. Ensured all messaging aligned with the brand's voice while driving action and engagement.
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Campaign Optimisation: Continuously monitored and optimised digital campaigns to improve performance, drive conversions, and increase ROI. Applied A/B testing, adjusted targeting strategies, and refined copy based on data insights.
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Meta Ads: Managed and optimised paid advertising campaigns on Facebook, Instagram, and other Meta platforms. Conducted audience segmentation and analysed results to improve reach, engagement, and conversions.
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Google Ads: Set up, optimised, and analysed Google Ads campaigns. Monitored keyword performance, adjusted bidding strategies, and ensured the campaigns achieved optimal results across Search, Display, and YouTube networks.
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Analytics & Reporting: Utilised tools like Google Analytics, SEMrush, and Whatagraph to track campaign performance, create reports, and extract actionable insights. Provided recommendations for future campaigns to improve effectiveness and achieve marketing goals.
Managing these two clients in telecommunications and IT, I successfully increased brand visibility, improved audience engagement, and maximised return on investment through targeted and strategic digital marketing campaigns.
Senior Digital Marketing Specialist
Project Progpo Consultancy
As a Senior Digital Marketing Specialist, I was responsible for overseeing the digital marketing strategies of two key clients, with a primary focus on Google Ads. My role included:
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Google Ads Campaign Management: Led the strategy, implementation, and optimisation of Google Ads campaigns across the Search, Display, and YouTube networks. Conducted thorough keyword research, set up high-converting campaigns, and continuously refined ad copy and bidding strategies to ensure maximum ROI.
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Campaign Optimisation and Testing: Regularly analysed campaign performance and utilised A/B testing to optimise ad creatives, targeting, and bidding strategies. I focused on improving quality scores, reducing cost-per-click, and increasing conversion rates.
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Reporting and Analytics: Leveraged Google Analytics, Google Ads Reports, and SEMrush to track and analyse campaign data, providing actionable insights and strategic recommendations for future campaigns. Delivered detailed monthly performance reports, highlighting key metrics and areas for improvement.
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Client Collaboration: Worked closely with clients to understand their goals, KPIs, and business objectives. Provided regular updates and presented campaign performance, adjustments, and insights to ensure alignment with their business priorities.
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Budget Management: Managed large budgets effectively, ensuring that campaigns were optimised within allocated spending limits while driving significant traffic and conversions.
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Conversion Rate Optimisation (CRO): Implemented strategies for improving landing page effectiveness and increasing conversion rates from paid search traffic. Worked alongside web developers and designers to ensure a seamless user experience.
Through these efforts, I helped both clients achieve improved search visibility, higher quality traffic, and increased conversions through expertly managed Google Ads campaigns.
CLIENTS
Freelance Content Writing and Designing Project
Social Media Manager
I collaborated with Rise Agency, a leading recruitment agency, to enhance their digital presence through content creation and email signature design. I crafted a compelling Grad Slam: From Textbooks to Interview Champ? Master the Art of Landing Your First Job! that addressed the challenges faced by job seekers in the current market and provided valuable insights to help them stand out in the application process. Additionally, I designed professional email signatures for their team members, ensuring consistent branding and promoting contact information across all communication channels.
Through this project, I honed my skills in crafting informative and engaging content tailored to the target audience. I am confident in my ability to deliver high-quality content that resonates with readers and achieves your marketing objectives.
Social Media Marketing Specialist
Wetpaint Advertising
As a Social Media Marketing Specialist, I was responsible for developing and executing social media campaigns for a portfolio of eight clients across diverse industries. My main focus was on creating impactful campaigns on Meta (Facebook & Instagram), LinkedIn, X (formerly Twitter), and TikTok. Key aspects of my role included:
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Campaign Strategy and Execution: Developed comprehensive social media strategies tailored to each client’s goals. Led the end-to-end execution of campaigns across Meta, LinkedIn, X, and TikTok, ensuring that each campaign resonated with target audiences and achieved business objectives.
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Content Creation and Design: Created engaging and visually appealing content, including posts, graphics, reels, and videos, to drive interaction and foster community growth. Utilised design tools like Canva and Adobe Suite to ensure high-quality visuals aligned with each brand’s voice.
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Paid Social Media Campaigns: Managed and optimised paid advertising campaigns on Meta, LinkedIn, and TikTok. Conducted audience segmentation, optimised bids, and refined ad creatives to maximise engagement and conversions while staying within budget.
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Community Management: Monitored social media channels for engagement opportunities, responded to comments and messages, and actively engaged with followers to build loyal, active communities around each brand.
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Analytics and Reporting: Utilised analytics tools such as Meta Ads Manager, LinkedIn Analytics, TikTok Analytics, and Google Analytics to track campaign performance, analyse audience engagement, and generate insights for future campaigns.
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Growth and Engagement: Focused on organic growth by curating content that sparked conversations and boosted follower engagement. Developed tactics to increase organic reach and foster long-term relationships with online communities.
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Client Collaboration and Strategy Alignment: Worked closely with clients to understand their goals and KPIs, providing regular reports and updates on campaign performance. Made data-driven recommendations for improvements and adjustments to ensure alignment with overall marketing strategies.
With a diverse portfolio of eight clients, I successfully increased brand visibility, improved audience engagement, and maximised conversions through tailored social media campaigns across multiple platforms.
CLIENTS
Campaigns
Campaign Highlights
Avroy Shlain
https://www.facebook.com/share/v/1Fc53CipwT/
World Lipstick Day – Avroy Shlain (Organic Campaign)
I created an interactive Lipstick Personality Test for Avroy Shlain’s Coppélia® Color Impact Lips range, driving engagement with zero paid ads. The campaign earned 60 reactions, 70 comments, and 11 shares, proving the power of organic content. By encouraging audience participation and using branded hashtags, it boosted brand awareness and product interest effectively.
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SADV
https://www.facebook.com/share/p/1CqoLj5Mxn/
The World Emoji Day​
The World Emoji Day organic campaign drove engagement with 9 likes and 26 comments. By asking followers to share their last five emojis, it sparked fun interactions and boosted brand visibility using hashtags like #SADVFibre. A light-hearted and playful approach helped connect with the audience while highlighting the brand's personality.
TEARS FOUNDATION
https://www.facebook.com/share/p/1FMtXnFcUF/
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The TEARS Foundation awareness campaign raised awareness about trauma and suicide prevention. It provided valuable resources, including signs of suicidal thoughts and emergency support information, aiming to support survivors of GBV and abuse. The campaign helped increase visibility for the foundation’s services.